This story in the New York Times about the selling of 5-star reviews, and the importance of reviews in getting your book noticed, read and purchased, is interesting and tells us something about how e-publishing is changing the fundamentals of book publishing.
I argued in my last post that a few bad reviews to balance out the good will lend credence to your reviews overall. But one individual in the article argues that he pays attention only to the bad reviews, since he assumes all the good ones are fake.
Which leaves the poor author where? Stuck between a rock and a hard place, as usual.
So -- would you ever pay someone for a good review? Would you pay someone for any kind of review?